These Video Stats will blow your mind!🤯 Talking to your people on video will boost your brand!

Jan 22

Are you wondering if talking on camera is worth it to grow your business in 2025? Thinking it might just be a waste of time. I believe it’s a great decision to think about, even if the thought terrifies you. Let me share some proof!

I get it—there are many ways to market yourself: referrals, networking, paid ads, SEO and brand photos. They're all important, and they all work.

But don’t forget you have one more potent tool: showing up on social media and talking directly to your people.

Here are some compelling stats about the effectiveness of videos where people talk directly to the camera (especially those that show faces) compared to generic or faceless videos:

Increased Viewer Retention

Videos featuring people speaking directly to the camera have up to 38% higher viewer retention than those without faces. Viewers are more likely to stay engaged when they see a face.
Source: Vidyard

Higher Engagement

Thumbnails with faces can boost click-through rates by up to 30% compared to generic thumbnails. People are naturally drawn to faces, so videos with human expressions are more likely to stand out.
Source: LinkedIn Marketing Solutions

Boosted Conversion Rates

Including a human face in video content can improve conversion rates by up to 40%, especially for product demos, personal messages, or brand storytelling. Faces foster trust and relatability.
Source: Wyzowl Video Marketing Statistics

Enhanced Emotional Connection

Videos that include human faces create a 2.3 times stronger emotional connection with viewers, which is especially valuable on social media, where authenticity is key.
Source: Facebook IQ

Better Social Sharing

Videos featuring people (especially talking heads) generate up to 48% more shares on social platforms as they feel more personal and authentic, encouraging sharing.

Yes, there are many fancy, complicated ways to use video in your marketing, from big corporate videos to polished YouTube content, but as a small business owner just starting to talk on camera, you’re increasing your reach and connection with potential clients just by showing up. Like learning to ride a bike, the more you try, the better you—and your videos—will get.

Are you convinced yet?